Creative Communications & Marketing Manager
Michelle is the currently the Creative Communications & Marketing Manager for the Congressional Hispanic Leadership Institute (CHLI).
Upon completing her B.S in Communications, with a focus in Advertising and a minor in Art, from Florida International University (FIU), she moved to Washington D.C., where she began to work with CHLI in January 2017, as a Communications Fellow. In January 2018, she received the title of Communications & Programs Assistance, and most recently promoted as the Creative Communications & Marketing Manager.
Through her current roll, Michelle executes all media relations strategies including, developing press releases, conceptualizing and executing newsletters, creating visual content for marketing and advertising materials, designing CHLI’s 2018 sponsorship packages, and working alongside local and national media for best practice strategies.
Alongside the Accenture team, she also administered the revamp of the CHLI website in 2017, by overseeing the visual design and incorporating the organization’s mission.
With her background in Advertising, she has formulated and executed strategic social media and marketing campaigns, for CHLI programs and events, gaining over 50,000 organic impressions in just her first three months.
She is the lead developer and designer for the marketing materials of the organization’s 2018 #WeBelong campaign – a social-good documentary, where CHLI examined the lives and professional success of three former interns who, despite their life’s circumstances, found their way to Washington, DC.
Born and raised in the city of Miami Beach, Michelle has been fortunate to grow up in a diverse city exposed to multiple cultures and backgrounds.
She is passionate about expressing herself through film, writing, and illustration. On her free time, she is constantly analyzing global events and creatively translating scripts into reality through cinematic imagery.